Tongfamily.com

Joi Ito’s Web: Ego-surfing on Amazon search inside the book. Joi Ito points out that you can now “ego-surf” on Amazon so you can see your name in books. They have indexed 120,000 books.

So, I could resist. Here are searches for Rich Tong at Amazon. Actually came up with three hits that I didn’t even realize were memorialized:

1. Business at the speed of thought. There is a story about the answer tracking application thing we did. Answering 90% of all field questions in 48 hours. A great project.
2. Breaking Windows. Somehow David Banks found a memo I wrote about the low reputation Windows suffered at the time. Honesty I think is always the best policy.

1. World War 3.0. Ken Auletta’s book about folks leaving Microsoft and I even get a mention.

   BTW, I also looked up Steve Hooper. He’s got two good references. Cameron Myhrvold. He’s got two.

   Brad Silverberg gets 23 references!

   Unfortunately, other Ignition names are too common to really see if they are in Amazon books.

   Since we’re at it, this blog is the #2 blog when you search google for Tong. Getting closer to the top although I notice that John Ludwig now has a 6 page rank. ANd he’s the 18th Ludwig in a google search now.